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What I Like to talk About

“Sparking Innovation”

How to Turn Great Ideas Into Great Value

Intellectual property is a valuable asset that is often overlooked by companies and organizations, but could be a steady income stream that brings in money for years to come. Inventor and innovator Julie Austin shows you how to turn your employees into problem solvers, and how to profit from the great ideas they come up with. She gives examples of hospitals, credit unions, corporations, and non-profits who have tapped into their collective intellectual resources to generate a constant flow of income.

All innovation starts with great ideas. Some of the most important innovations in history were discovered by accident, such as penicillin. But there is a deliberate way to discover innovative ideas, whether it’s a new drug, a new product, new delivery systems, or new ways of doing business. 

These are simple ideas and ways of thinking that will turn your whole staff into problem solvers. It doesn’t take any extra time away from their jobs, but instead is a problem solving mindset that will greatly improve your bottom line and employee morale. Your payroll is your biggest expense. Why not utilize the collective brain power you’re already paying for, and let your employees have some fun at the same time.

Your attendees will learn:

* How a janitor at Frito Lay accidentally invented one of their most popular products

* How 3 employees at the Rocket Chemical Company invented WD-40 and turned it into a multi-billion dollar business

* The story of how 3M kept all of their employees during the Great Depression, when most companies were laying people off, thanks to the invention of Scotch Tape

* How to build an innovation culture into your company

* Where to look outside of your industry for new ideas your competition will never think of

Julie Austin has trained scientists, engineers, and executives from around the world. As an inventor,  patent owner, and international manufacturer, she knows how to instill the innovation mindset that will have your employees generating new ideas quickly. 

Attendees will be excited about innovation, and will come back with hands-on knowledge they can use to solve problems, create new products & services, and learn new ways of doing business that will boost your company’s bottom line.

 

Innovating Within Your Competitive Advantage

All industries face it at some point…disruption. You may think your industry or your company is safe, but when you don’t look into the future and see what’s coming, and when you don’t constantly innovate, you risk the chance of being blind-sided by your competition, the economy, technology, the weather, government regulations, or customer tastes.

Innovation has become a vague buzz word these days. But if you start by innovating within what you do best, or your competitive advantage, you’ll be ready to change when you’re hit with disruption.

Inventor and innovator Julie Austin’s speech is a lesson about companies throughout history that were on the brink of going under because of some kind of disruption, but instead started innovating within their competitive advantage, and not only pulled away from the brink, but succeeded by being able to change course, and ways your organization can head off disruption in the future.

Your attendees will learn:

  • How Western Union used their competitive advantage to innovate
  • 3 ideas people thought would become extinct, but didn’t
  • How to leverage and monetize your assets through innovation
  • How to infuse innovation into your company’s culture

The Art of Customer Experience

From the economic boom times of the Renaissance to the depths of the Great Depression, savvy businesses have been outwitting the competition by mastering the art of customer experience. Author, futurist, innovator, and historian Julie Austin, traces the roots of  customer experience to prove that everything that’s old is new again, and combines those techniques with modern technology to help today’s businesses innovate in any economy.

What your audience will learn:

  • How to partner with creatives to drive traffic
  • The value of an experience – the trend of the future
  • Simple ways to create an experience
  • How to put a new twist on an old idea
  • Why P.T. Barnum was the ultimate master of customer experience
  • How to build loyalty within the community

My Background

Julie Austin is an award-winning author, inventor, futurist, innovation speaker, and member of the World Future Society. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been an innovation keynote speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”.

Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. 

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Los Angeles, California

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MY EXPERTISE:

Julie Austin is an award-winning author, inventor, futurist, innovation speaker, and member of the World Future Society. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been an innovation keynote speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world.

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