How to Profit from New Standards of Corporate Governance
HIM (Holistic Immersion Marketing) & the 8P's of Marketing
Internal Marketing, Engaging Employees & Creating Killer Culture
Winning product development & launch - risk-free
Brand Equity Management & Portfolio Management Concepts
13 years of tertiary study in Marketing at UNSW. Postgraduate Diploma in Strategic Planning (London City University). Lectured at UNSW School of Marketing in Master degree. Lectured at UTS Graduate School of Business in Marketing in their MBA degree course.
Over 35 years in commercial marketing, reaching CMO, Marketing Director & Board level.
Multiple world-record sales growth, launch and brand management achievements in FMCG (CPG) , B2C and government product launches. Global successes and experience in categories as diverse as pet food, pharmaceutical, mining & banking.
The Australian Sales & Marketing Institute has hired Leigh on several occasions to lead professional seminars based around marketing and related areas to audiences comprising senior management from (mostly) FMCG sector. His personable, effective delivery and creative topic presentation has consistently engaged and stimulated the audience. The Institute will seek Leigh to speak on future occasions when a strong marketing and creative message is essential.
|Event Name||Event Type||City||State||Date|
|Keynote/Conference - Sydney Australia||Stay Competitive in Today's FMCG World||Hawaii||Aug 22, 2017|
|Panel+Workshop, Sydney – Marcus Evans – Pricing Conference||B2C Strategic Pricing for Profitability||Hawaii||Jun 16, 2014|
|Workshop - Shanghai, China||Product Development to Ensure Successful Product Launch||Hawaii||Nov 13, 2017|
|B2B Sales Convention||Price is Important to Customers When You give them nothing else to think about||Hawaii||Dec 14, 2018|
|Pre-convention 1 day Workshop||Business Strategy Masterclass||Hawaii||Nov 27, 2018|
|Digital Marketing Summit||Customer Engagement Strategy||Hawaii||Dec 12, 2018|
|3-day Workshop||Leadership & Strategic Corporate Governance||Hawaii||Nov 05, 2018|
Applied Strategic Marketing & Governance - The Crossroads of where academic knowledge and commercial experience meet. How to recruit a team to optimize your marketing spend. How to engage and inspire great workplace culture & morale. How to make profitable branding and new product development decisions.