Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. His articles, published in journal including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing and Journal of Business Research, have been cited over 30,000 times. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
Michael received his Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill. He has been a full-time faculty member at New York University, Rutgers University, Auburn University and he is now Professor of Marketing at Saint Joseph's University in Philadelphia.
He is one of the most highly-cited scholars in advertising and marketing, and he has worked as a consultant with numerous organizations to make them more consumer-centric.
For more details, please visit www.michaelsolomon.com
I knew Michael’s presentation was a big success when our attendees took out their phones and started snapping photos of his slides! Michael’s presentation includes a mix of history, pop culture and statistics that kept the room engaged. We thank him for this high quality seminar!
– Karen Giberson, President, Accessories Council
I had the opportunity to work with Michael for Marketing Innovation Day for our topic of Human Centric Design. Michael is very well versed and knowledgeable of the subject matter and was able to give tons of relevant insight, especially relating back to the automotive industry. He was able to provide the audience with tools to use in the real world and take back to our jobs.
– Natalie Simon, Vehicle Personalization and Ford Performance Parts Events & Communication Manager, Ford Motor Company
Michael is a constant source of inspiration and knowledge for any professional in any relevant market who wants to understand consumers behavior more deeply. His work is constantly being updated and his presentations bring powerful ideas that take us out of the comfort zone and pushes our need to act with more strength to develop strategies able to transform the culture of the companies and make them customer-centric organizations.
-Jacques Meir, Chief Knowledge Officer, Grupo Padrao (Brazil)
The man is a scholar who is current and street-wise.
— Joe Barstys, Manager, Customer Satisfaction, Subaru of America
We were looking for a speaker who could challenge conventional thinking about how to approach consumers in the finished goods space. Michael’s presentation was a great combination of strategic thinking, tactical strategies and humor, augmented with insights directly from our own industry. Consumers are driving the conversation around healthy products, and Michael’s talk gave our professional audience great new ways to develop their own marketing strategies to connect with those shoppers.
–Heather Granato, Vice President, Content, Informa Health & Nutrition
Michael Solomon is a great resource on today’s consumer and customer expectations. His presentation on building a brand that engages customers in the wild new world of marketing provided a wealth of needed knowledge to our direct selling executives.
— Melissa Brunton, Senior Vice President, Education and Meeting Services, Direct Selling Association
Prof. Solomon…was able to make us think of new ways to use consumer behavior to frame our own activities…. He was able to inject humor to maintain attention yet did not deviate from the basic task at hand that was to educate and provoke thought.
-– David Friedman, V.P. Marketing, U.S. Cellular
…an enlightened resource on consumer motivations and shopping habits…. he brings forth new consumer insights that resonate with our diverse audience… I highly recommend Mike Solomon as a speaker if you want your audience to be truly engaged as they learn about fresh, trend-setting consumer insights that are impacting how marketers can use technology to better connect with today’s consumers.
– Libby S. Johnson, Market Engagement Manager, Microsoft Advertising
I hope you were able to see how many in the audience — and on the dais — were taking notes. We were extremely delighted with your presentation.
– Kathleen Frederick, International Furnishings and Design Association
I found Dr. Solomon to be a great asset to the programme through his willingness to adapt the focus and content of his presentation to suit the audience as well as the timely delivery of the presentation in advance of the conference…. I wouldn’t hesitate to ask Dr. Solomon to speak at future events as I am confident that he would deliver excellent value for the conference.
– Fiona McCallum, Global Events Manager, NCR Corporation (Prague)
I highly recommend Michael Solomon to be a speaker at any event where you want to educate and entertain your audience. Michael has a wealth of knowledge in the consumer space that was very relevant to our audience of retailers. Not only was he poignant with them, but I received overwhelmingly positive responses from the attendees. The use of media in his presentation also added some flair that took the data from your standard presentation to something memorable.
– Sally Stephens, Sr. Channel Marketing Manager, Consumer Marketing, Symantec Corporation
Michael was perfect for what we were looking for. He was a great mix of academia and practitioner. He was flexible onsite with timing issues and that was greatly appreciated. Many from the Audience gave great feedback and referenced thought provoking examples that they could use. Many would recommend Michael to others.
– Taylor Alas, The Frontier Project
Michael Solomon’s perspective is exactly what 21st century marketers need to succeed. His presentation at HOW Marketing Live provided a relevant and easy to understand foundation for a world where the lines between marketing and design are blurring and everyone needs to think like a marketer.
– Ilise Benun, Speaker, Author and Programming Partner for HOW Design Live
Marketing, consumer behavior, fashion psychology, branding, retailing