What I Like to talk About


“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World”

Ross' program is based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common in peak performers in business. As he learned, champions have a very unique DNA — and his goal in this keynote session is to get audience members thinking about their own DNA — and about the DIFFERENTIATORS they possess which would ultimately lead customers to CHOOSE to do business with them. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS. In an engaging, provocative, and visually entertaining style, Ross uses inspirational stories and poignant life lessons from the world of sports to show attendees how to:

• Create a “culture of excellence” by giving extraordinary customer service

• Generate momentum by utilizing the "currency of karma"

• Follow their moral compasses to win "the right way," with respect and integrity 

• Be better leaders and create more "buy-in" by embracing change and failure

• Evolve from "order takers" to "trusted partners" by enhancing the quality of their relationships

My Background

Ross is recognized by the National Speakers Association as a Certified Speaking Professional, CSP


Ross keynotes over 100 conferences per year, globally, for a wide range of industries as well as for dozens of large association and franchise events. Ross' clients include: 3M, Merrill Lynch-Bank of America, John Deere, Accenture, Hyundai, AIG, General Mills, Wells Fargo, Best Buy, Nationwide, Mitsubishi, Buffalo Wild Wings, Mayo Clinic, US Bank, Anytime Fitness, Cargill, Million Dollar Round Table, Century 21, Tempur-Pedic, Toro, AMP, Caterpillar, AAA, Lowes, Coloplast, Ashley Furniture, ShashBurger, Boston Scientific, Thomson Reuters, United Health, NHL, Starkey, Family Dollar, Harley Davidson, XOJET, Idemitsu, US Air Force, Sensus, NAIFA, General Dynamics, Little Caesars Pizza, Allianz, KB Home, Chubb Insurance, Detroit Red Wings, SHRM, Thrivent Financial, Vermeer, The Brick, HomeBridge Mortgage, Boeing, Mariott, NCAA, Elmers, Miracle Ear, Levi Strauss, MPI, RBC, Gallo Winery, Mosaic, Clifton Larson Allen, Helena Chemical, EO, Minnesota Twins, Gerdau Longsteel, Mahindra, Cenex, Fidelity Life, Xcel Energy, Enbridge, and White Castle, among many others.

Previous Speech Topics

“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World”



Apple Valley, Minnesota


Available Upon Request


The best-selling author of nearly 50 sports books, Ross is an award-winning, Hall of Fame, peak-performance business speaker who’s keynoted conferences for Fortune 500 companies on five continents and has been featured on thousands of television and radio programs including: CNN, “CBS-This-Morning,” ESPN, and Fox News, as well as in the Wall Street Journal, New York Times and USA Today. Speaking at more than 100 conferences globally per year, Ross' mission whenever he takes the stage is to get his audiences all thinking differently about what it’s going to take to raise their game to the next level.

Available to Verified Event Organizers Only

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