What I Like to talk About

"The $80 Billion Gamble.  How a lotto ticket, hot dogs and Bigfoot solved the largest lottery fraud in U.S. History"

Format: 45-60 minute keynote
The keynote speech is a true crime story that is too crazy to believe.  It has been featured in the New York Times, CNBC's "American Greed" CBS, ABC, etc. and a book titled "The $80 Billion Gamble".  

The program is perfect for:

  • Financial organizations, management seminars, ?IT security, compliance, finance and CPA educational conferences.  Your general conference keynote.
  • An entertining  "wake up" keynote needed when other sessions are boring
  • Small or big businesses who worry about internal fraud.

The audience will leave with:

  • A sense of pride for overseeing compliance and internal fraud
  • Little-known details about an international well-known US lottery case.
  • Understanding of why it's important to "Do the Right Thing".

"The $80 Billion Gamble" Overview:
How a lottery ticket, a hot dog and Bigfoot foiled the largest lottery fraud in US history.

Your day's going great... and then you get the unexpected call that a fraud may have occurred under your watch. Your decision and direction could affect jobs, your business and personal friendships. As most companies focus on external hacking and fraud, Terry Rich will discuss an internal vendor  fraud case to explore how established checks and balances, and a little luck, helped crack the largest lottery fraud in US history.


"Creating an Innovative Environment"

Format: ?45-60 minute entertaining and inspirational keynote

This program is perfect for:

  • ?Companies looking for cultural change and new ideas
  • Entertaining keynote for annual conferences
  • Leadership looking to motivate employees to bring ideas for growth and success.

The audience will leave with:

  • ?Ways to communicate ideas to management without recourse.
  • COT-  Three magic letters to unlock their ideas
  • A positive feeling about the company/organization with a desire to contribute to the success.

Inspired by the CEO who has had fame and fortune through creating an environment where every participant gets to be awesome, Terry Rich will show your audience how big or small, there's always a way to improve a product.

With his journey from" Farm Boy to CEO", Terry Rich connects with his audience as he discusses the formula for creating new ideas and then acting upon them. He seamlessly weaves his stories of business and fame and provides practical applications for success any audience will appreciate.
Terry will describe the critical path to:
----Daring to Dream
----Daring to Act
Fame, fortune, failure, success.
Be inspired, Be entertained. Believe. But be ready to experience awesome.
Terry Rich.... heck even his name says success.

My Background

Terry Rich is a successful CEO, international speaker and author. He served as the CEO of the Iowa Lottery, a $350 million enterprise.  During his tenure, Terry gave away over one billion dollars.

Under his leadership, the Iowa Lottery cracked the nation's largest lottery fraud and for those efforts, he received the prestigious international GamblingCompliance Outstanding Achievement Award. This case demonstrates the importance of an organization's checks and balances and how to identify when something doesn't feel right. 

Prior to the lottery, he was CEO of the Blank Park Zoo (that's right... a "Zoo Dude"). While at the zoo, he introduced innovative events, such as Zoo Brew, and programs that turned the deficit-plagued organization profitable.;

Earlier, he was President and CEO of Rich Heritage Inc., a national marketing and television production company which produced shows for HBO, ESPN and Comcast, among others; and Vice President of Marketing for Heritage Communications Inc.

As an entrepreneur, Terry developed Rich Heritage Inc., along with four other companies including radio station KBBM, US Digital Video, Newsletter Ease, and the World Championship Socker League, LLC.

He has appeared as a business and idea expert on ABC, NBC, CBS, CNN, CNBC, Sirius XM and Fox News; movie host on Starz!; and as a panel guest on the "Tonight Show."

Terry has won numerous entrepreneurial and leadership awards in television production and marketing, has a Bachelor of Science in Speech from Iowa State University, is Governor Emeritus at ISU, a member of the legacy Cable TV "Pioneers", Director Emeritus of the Blank Park Zoo.  He also served on the board of Powerball and is Past President of the North American Lottery Association.


"Terry Rich is an engaging speaker who kept the audience's interest throughout.  The event was well received by our members and many were glad they had braved the winter weather to see it.  The presentation provided a great insight into how a real-life fraud played out."

B. D.  VP Risk Management

"You did an excellent job of engaging them and really making them think. It will likely go down in history as the best 3 hour ethics CEC's that any agent has attended."

L.J.  EVP Wellmark BC/BS

"We enjoyed Terry Rich's presentation in London, not only because he comprehensively covered his "subject matter", but because he delivered a presentation that was entertaining and meaningful for an international - mainly European - audience. In spite of his speed of delivery, not to mention the speed of his mind and wit, he managed to be provocative, convincing and get his points across to an audience, most of whom had English as a second language.
He is a rounded and professional speaker and he had one final important quality which I, as moderator of the Seminar, greatly appreciated … he did not overrun his allotted time!

R.B. President European Gaming

"Terry Rich provided a dynamic opening session "Government Ethics & Innovation: Dare to Dream, Dare to Act" at the North American Gaming Regulators Association Conference in Orlando on June 6th.   His session received great reviews and Terry has excellent presentation skills.  His ability to engage the audience was very impressive.  Terry was very flexible and easy to work with and I would consider and recommend him for any future speaking engagements."

M.Q.  NAGRA Event Planner

"Terry Rich was an outstanding featured speaker at our annual meeting. His message was inspirational, engaging and right on target with our meeting's theme, "Never Stop Getting Better." Rich tailored his message about the importance of innovation and creativity to our audience of electric cooperative leaders. I received many positive comments about his presentation, along with specific references of how we can implement his two-step process of innovation into our strategic planning."

K.T.  VP Corporate Relations, Cornbelt Power


My Calendar

Title of Speech Date City State
Oct, 3 2019



Des Moines, Iowa


Available Upon Request


Creative. Lucky. Energetic. Fraud-busting. Terry Rich is a successful CEO and President of 25 years who loves to engage and entertain audiences across the globe. During his appointment by three Governors, his leadership increased lottery sales and profits by 50%. He also led the Blank Park Zoo to profitability from a $600,000 deficit while positioning it as the second largest attended attraction in the state. But his national insight on business, banking, gaming, TV production, marketing and PR led him to success in his professional career and to his passion for public speaking. Before that, he started four successful entrepreneurial businesses, and has numerous national media appearances including ABC, NBC, HBO, CBS, 20/20, CNN, CNBC, USA Today and The New York Times; a movie host on Starz!; and appeared as a panel guest on the "Tonight Show". He’s a disruptive innovator and entrepreneur with a drive for integrity and honesty. He’s worked in the trenches, survived new business trends and had success with generational changes. Terry’s keynotes are energetic, motivating and perfect for an early morning, lunch or after dinner presentation. Terry Rich has authored two books: The $80 Billion Gamble and Dare to Dream, Dare to Act.

Available to Verified Event Organizers Only

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