Trade Show Tools, a trade show display and program management company, has recently opened in Goodlettsville, TN, to take advantage of the ever-growing convention environment in Nashville.

“There are some compelling reasons to open a new display house in Nashville,” says Steve Curtsinger, owner, “Our convention business continues to increase year over year; and the current business environment in Nashville is incredible!”

While most of Trade Show Tools clients are in Nashville MSA, the company serves a market across Tennessee from Memphis to Knoxville, and north to south from Louisville, KY, to Birmingham, AL. “Our clients are primarily from this area but exhibit at shows across the country.”

Still many customers are from out of state and exhibiting at trade shows at Music City Convention Center and Gaylord Opryland Convention Center. “Nashville has a vibrant convention business due to its ‘it city’ status driving business for display companies like ours, and pumping revenue into the local economy.” Curtsinger added, “At some point, the thousands of trade show attendees at a given convention will end up in a honkytonk on Broadway, a restaurant on West End and back in their hotel rooms.”

Trade Show Tools designs displays, exhibits and large-format graphics for companies exhibiting at trade shows, meetings, and events. They range in size from tabletop displays to high square footage island exhibits. In addition, the company offers exhibit warehousing, shipping, and a variety of show services. “We have found that many marketing departments have neither the time, personnel, or expertise to manage and execute their trade show programs. This is something we love to do!” said Curtsinger.

Curtsinger, who co-owns his company with his wife, Laurale, has seen several trends in the display industry. “One definite trend is the move toward exhibit rentals,” he said. “Companies have found they can compete with other exhibitors at a fraction of the cost of ownership. At the end of the day, everyone evaluates the success of their show by return on investment.” Another trend has been the increased quality and usability of printed large-format graphics creating large attention-getting display graphics.

Trade show activity and, therefore, the exhibit business is sensitive to economic and world events, such as the financial crisis of 2008, the attacks of 9/11/2001 and the recent pandemic. “Things happen that affect businesses, marketing budgets and business travel. But the strong established companies always survive to see another show,” said Curtsinger.

Curtsinger has a strong desire to help first-time exhibitors and small businesses. “Trade shows can be intimidating for some, but we can help them look great their first time out. We see every project as important, no matter the size.”

In 30 years in the industry, has owned two other trade show display companies, including Integra Display in the 2000s and most recently Event Recall.  “Trade Show Tools is laser-focused on serving the trade show exhibitor any stage of their trade show participation, from first-time exhibitors to large companies.”

Learn more about Trade Show Tools, visit www.tradeshowtools.net