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Alliant Energy Center


Our premier downtown multi-venue complex features four unique and versatile venues including Veterans Memorial Coliseum, Exhibition Hall, the New Holland Pavilions, and Willow Island. A top choice for expositions, conventions, meetings, concerts, sporting events and much more, the Alliant Energy Center complex is a one-stop-shop for all of your events. Ample parking, mouthwatering catering, dedicated staff, and a full range of AV and rental equipment make AEC an event planners delight!

Source : Venue Website


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Source : Venue Website

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Event Name City State Atendance Exhibitors Date
2019 World Dairy Expo Madison Wisconsin 75,000 e 850 e Oct 1, 2019
International Cheese Technology 2019 Expo Madison Wisconsin 2,400 297 Apr 16, 2019
2018 World Dairy Expo Madison Wisconsin 75,000 881 Oct 2, 2018
2017 World Dairy Expo Madison Wisconsin - - Oct 3, 2017
2016 World Dairy Expo Madison Wisconsin - - Oct 4, 2016
2016 Madison Fishing Expo Madison Wisconsin - - Feb 26, 2016
FMCA's 91st International Convention & Motorhome Showcase Madison Wisconsin - - Jul 29, 2015
International Symposium on the Activation of Dioxygen & Homogeneous Catalytic - ADHOC 2015 Madison Wisconsin - - Jun 21, 2015
2014 World Dairy Expo Madison Wisconsin - - Sep 30, 2014
Market Square's Buyers Cash & Carry - September 2014 - Madison Madison Wisconsin - - Sep 22, 2014
Event Name City State Atendance Exhibitors Date
2022 World Dairy Expo Madison Wisconsin 85,000 e 2,500 e Oct 4, 2022
2021 World Dairy Expo Madison Wisconsin 80,000 e 2,400 e Sep 28, 2021


Press Releases

Feb 16, 2015

Dane County Alliant Energy Center Grounds to Get New Look by Night


Dane County Alliant Energy Center Grounds to Get New Look by Night

Madison, WI (February 16, 2015) More than 200 Brand New LED Lights to Illuminate Campus, Cut Energy Use and Costs Dane County's Alliant Energy Center (AEC) will soon get a lighting makeover, a move that will
significantly cut energy consumption and costs on the campus, County Executive Joe Parisi announced today.
The county plans to replace more than 200 lights used to light the parking lots and roads heading into the facility, with brand new LED lights. The brand new lights will use one third the amount of energy of the fixtures used today, saving almost $35,000 a year.

"The AEC will look sharper, use less energy, and save money, making this project is a win across the board," County Executive Joe Parisi said.The improvement is part of a series of efforts underway to enhance the AEC grounds, ensuring it remains an attractive, vibrant destination for events from across the nation.

"These are exciting times for the AEC - - we continue to write contracts for new events booking our New Holland pavilions and a comprehensive review is underway of what we can do to spruce up the Coliseum to return it to the popular entertainment venue it once was," Parisi noted. 

The County Executive's 2015 budget includes funding for development of new loading docks adjacent to the Coliseum, making it easier for concerts and other acts to set up and use the facility. The AEC lighting project is the latest effort to retrofit county facilities to cut energy use and operating expenses.

The cost of the new lighting will be around $300,000 and be paid for through Dane County's "Smart Fund," a county capital budget program that funds projects that improve energy efficiency.


Joshua Wescott
Chief of Staff

Jan 9, 2015

Garden Expo Offers Spring-like Respite in February


Garden Expo Offers Spring-like Respite in February

Madison, WI (Jan. 16, 2015) Expo brings a bit of spring-like warmth to the Exhibition Hall at the Alliant Energy Center in Madison Feb. 13-15. Event hours are: 3 to 9 p.m. Friday, Feb. 13; 9 a.m. to 6 p.m. Saturday, Feb. 14
and 10 a.m. to 4 p.m. Sunday, Feb. 15. Wisconsin Public Television (WPT) hosts the community educational event and fundraiser in partnership with UW-Extension Horticulture. Proceeds support WPT’s quality programming and events that serve to enrich the Wisconsin community. Advance tickets are available now online at

This year’s event features the newest innovations in lawn and garden tools with information and advice spread among lush green plants, colorful flowers and vibrant designs of spring. New this year is an expanded focus on food, from the bounties of home gardens to the fresh delicacies from Wisconsin’s farms. Visitors are invited to explore the inaugural Garden Expo Farmers Market in the Exhibition Hall Atrium 10 a.m.-4 p.m. Sunday, Feb. 15. The Farmer’s Market will feature farmers, food artisans and local food retailers.

More Highlights from this year’s event include:

  • Hundreds of exhibitor booths selling seeds, plants, books, tools, lawn equipment and other exciting merchandise for gardens and yards of all sizes, along with nonprofit groups specializing in mulching, various plant species, rain gardens, rock gardens, conservation efforts and more.
  • Nearly 150 free educational seminars and demonstrations on topics including lawns, gardens, landscape design and more.
  • Hands-on workshops that allow gardeners to take home a finished garden decoration, craft or edible creation.
  • UW-Extension Horticulture experts available to offer insight, plant identification, and tips to gardeners and landscapers of all levels.
  • The 1,600 square-foot Wisconsin Nursery and Landscapers Association (WNLA) Central Garden.
  • A Garden Expo raffle for prizes including landscape packages, equipment, decorations, tools and more.


Learn From Gardening Expert Melinda Myers - Nationally known gardening expert, TV/radio host, author and columnist Melinda Myers has more than 30 years of horticulture experience. Melinda is a columnist and contributing editor for Birds & Blooms magazine and has written over 20 gardening books. She also hosts the nationally syndicated Melinda’s Garden Moment segments that air on over 130 TV and radio stations throughout the U.S. Melinda previously hosted seven seasons of Great Lakes Gardener on PBS. Thanks to support from the American Transmission Corporation, Melinda will offer two seminars at Garden Expo: “Create a Colorful Garden Filled with Birds, Butterflies, and Blossoms” at 9:15 a.m. on Saturday and “Shade Gardening Beyond Hostas” at 3:30 p.m. on Saturday.

Meet Around the Farm Table’s Inga Witscher - Meet Inga Witscher, fourth generation organic dairy farmer and host of Around the Farm Table, the popular series on Wisconsin Public Television. The show offers viewers an intimate look at Wisconsin’s farmers and artisan food producers. Inga will greet visitors and distribute recipe cards during Garden Expo at the Wisconsin Public Television booth 4-6 p.m. Friday, and 10 a.m.-Noon Saturday. She will also host a stage demonstration, “Gathering in the Garden: Ideas and Recipes for Your Next Garden Party” at 12:30 p.m. on Saturday.

Meet Jerry Apps - A celebrated rural historian and author of Garden Wisdom among dozens of other books, Jerry Apps will present his seminar, “Garden Wisdom: Lessons Learned From 60 Years of Gardening” at Garden Expo 2:15 p.m. Saturday.

Learn From Best-Selling Author Joel Karsten - Joel Karsten is the author of two best-selling books on straw bale gardening. In March 2013, the New York Times called his method “revolutionary” in a full-page feature article that helped launch his latest book, "Straw Bale Gardens." Joel’s technique shows you how to grow a garden without weeding, heavy lifting, getting down on your hands and knees, herbicides or insecticides. Joel will share how any backyard, concrete patio, rooftop or driveway can become a productive garden space. Joel will present the seminar “Learn how to Grow a Straw Bale Garden” at 4:30 p.m. on Friday, 10:30 a.m. on Saturday, and 10:15 a.m. on Sunday. He will also offer stage demonstration presentations on "Building a Straw Bale Garden, Starting With Bales" at 6:30 p.m. Friday, 2:30 p.m. Saturday and 1:30 p.m. Sunday.

Single-day tickets for Garden Expo cost $7 in advance and $8 at the door. Children 12 and under are admitted free. Two-day passes are available for $11 in advance and $12 at the door. Three-day passes are available in advance for $16 and $17 at the door. 

Advance ticket vendor outlets are located conveniently around the state in various supporting businesses. A complete list is available at Visitors also can purchase advance tickets at the website. There is an additional charge for parking at the Alliant Energy Center. All proceeds from Garden Expo support quality public broadcasting in Wisconsin. It is an event presented by WPT, Friends of WPT and UW-Extension Horticulture.

Garden Expo is generously supported by premier sponsors WNLA, Green Power Tomorrow and Keleny Top Soil Inc. A service of the MADISON ECB and UWEX provide Access releases and images Educational Communications 821 University Ave. equal opportunities for programs online in Board and University Madison, WI 53706 in employment and the WPT Press Room and University of Phone 608.263.2121 programming, including Wisconsin-Extension Fax 608.263.9763 Title IX requirements WPT is a service of the Educational Communications Board and University of WisconsinExtension.

Wisconsin Public Television is a place to grow through learning on WHA-TV, Madison; WPNETV, Green Bay; WHRM-TV, Wausau; WLEF-TV, Park Falls; WHLA-TV, La Crosse; and WHWC-TV, Menomonie-Eau Claire.


For More Information:
Erik Ernst, publicist, 608-265-3853,


Available to Verified Event Organizers Only

AV System


Tel: 608-267-3976


Connie  Atkinson

Tel : 608-261-9711Tel : 608-261-9712




Shirley Kaltenberg

Tel : 608-267-1549


Julie Gallagher

Tel : 608-267-3975