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About
Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, manages day-to-day operations of The Dodd Trophy, and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta.
PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968.
Mission Statement
We positively impact people’s lives by celebrating college athletics, through best-in-class events and activities that create charitable donations, scholarships, economic impact, and memorable experiences.
Kickoff Game Logo
Chick-fil-A Kickoff Game
Created in 2008 by Peach Bowl, Inc., the Chick-fil-A Kickoff Game is a bowl-style, neutral-site game featuring elite football programs on the first Saturday of college football season.
Since its inception, the game has hosted teams with national rankings of No. 1 (twice), 2, 3, 5 (twice), 6 (twice), 7, 9 (twice), 14, 16, 18 (twice), 19, 22, 24 (twice) and 25 (three times), and has been nationally broadcast each year.
The Chick-fil-A Kickoff Game boasts an average attendance of 68,887, a 12.84-point average margin of victory, and has distributed $75.8 million in total team payout.
Sponsor Highlight
This week we highlight Chick-fil-A, the Bowl’s first and only title partner in 1996. Its 23-year sponsorship the second-longest running in college football. Working hand-in-hand with the Bowl staff over the past two decades, Chick-fil-A brings its unique focus on customer-service and delivers memorable experiences for our participating teams, volunteers and fans alike.
Chick-fil-A has debuted new products, such as the mac & cheese in 2019, surprised fans with coupons in their seats and dropped parachuting miniature plush cows from the roof during team run-ons. Chick-fil-A has also shown a true commitment to higher education by helping the Bowl donate $100,000 each year to our two participating teams for student scholarships.
Each week we will highlight one of our sponsors and how each of them creates a world-class experience for our teams, volunteers and fans.
Sponsorship Opportunities
Find the right fit for your brand. With over 30 owned and operated events year round, we can help you reach virtually any business goal by leveraging the passion and buying power of college football. We don’t believe in boilerplate packages.
We believe in providing value to our partners. Whether it’s sampling, digital promotion, or client hospitality you’re looking for, we’ll take the time to work with you to customize a package that is certain to meet your needs.
Source : Event Website
Attendees
Exhibitors
Register
| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| Chick-fil-A Peach Bowl Fanfest 2023 | Atlanta | Georgia | - |  verified |
Dec 31, 2023 |
| Chick-fil-A Peach Bowl Fanfest 2022 | Atlanta | Georgia | - | verified |
Dec 30, 2022 |
| Chick-fil-A Peach Bowl Fanfest 2021 | Atlanta | Georgia | - | - | Dec 31, 2021 |
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