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Overview
The American Lighting Association Conference is an event designed for professionals in the residential lighting industry.
Why Attend – 2022
The conference is the only event designed specifically for education and networking among the lighting industry. Topics will range from branding and business strategy to virtual selling.
The event will also feature the lighting industry’s best networking opportunities with leaders from top manufacturer, retail showroom and manufacturer representative firms across North America.
In addition to the social events focused on strengthening and growing connections with leaders from across the industry, the conference will also feature keynote presentations and breakout education sessions on some of the most important topics facing the industry.
Renowned brand strategist Gerry O’Brion will kick off the event with a keynote presentation on branding, teaching attendees his framework of innovation and influence designed to show businesses how to become the number-one choice in their industry. He will review his Power of BECAUSE framework, which has been utilized by leading retailers, manufacturers, and distributors to clarify their message, drive referrals and close sales.
Real Estate Consultant John Burns will share his firm’s views on the shifts in the housing market, digging into the details of what is happening across the country. His presentation will feature insights from some of the biggest names in the construction industry, highlighting both the tremendous growth opportunities, as well as affordability risks, facing today’s market.
In addition to the two keynote presentations, the event will feature breakout sessions on key topics such as developing effective business and sales strategies as well as recent technical innovations and the impact they will have.
Why Exhibit – 2022
Exhibitors will be able to showcase their products and services at the conference.
Organizer
The American Lighting Association is a trade association representing the residential lighting industry, serving members and their customers, and working to protect and advance the industry, while promoting the sale and proper application of quality lighting products.
Source: Event Website
Source : Event Website
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